Bike Maryland
The Problem?
The Bike Maryland Club is a local bicycle organization which hosts events, tips and other resources with bicycle users. The website is outdated, and was due for a redesign. Users of various backgrounds and ages struggle to find useful information from the homepage, there are no clear missions, no clear next events and weblog looks disorganized.
My Role: UX/UI Designer.
Duration: 2 weeks
Tools: Figma, Adobe XD, Miro, Trello
Team: 3 UX Designers
BREAKING DOWN THE PROCESS
User Research
Research Method
As Bike Maryland was an established bike club, we opted not to conduct surveys. Instead, we conducted 4 phone interviews with target users to gather qualitative research. Our questioning was focused on understanding the needs and wants of avid bike riders when it comes to bike clubs.
Key Findings
"I like to bike more often, but safety concern hold me back. "
"I Use cycling as transportation two times a week."
"I prefer cycling in a group and it's hard to find groups or events."
"I would want to learn more about safety for my kids."
"I need more information about routes and trails."
User Persona
User Task Flow
Sketches
Mobile High-Fi Prototype
Key Features
Hamburger navigation menu.
Larry's ride announcement, which is Bike Maryland's main event, is hosted every year.
Trail of the week, a promoted trail that is different each week.
CTA button for: registering to become a member, learn more about Bike Maryland, becoming a member, volunteer and education.
For the Future:
In the future, I aspire to create a "Donate" page that fosters greater interaction with users. To achieve this, I plan to develop a primary page that will be tested and iterated with a larger user base. Additionally, I aim to incorporate interactive animations to enhance the user experience and make the page more engaging. By taking these steps, I hope to create a more impactful and user-centric platform that effectively meets the needs of our target audience.